2016 Media Kit
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Henry Goldblatt is Editor in Chief of Time Inc.’s Entertainment Weekly, America’s leading consumer brand for entertainment and popular culture. Goldblatt was named Editor in 2015, and his appointment marks a return to EW after having worked there from 2002 until 2014 where most recently he served as the brand’s deputy managing editor and director of brand development. As Editor in Chief, Goldblatt is responsible for editorial oversight of EW’s print and digital content.
In 2014, Goldblatt left EW after being named Deputy Editor (Brand Director) of PEOPLE. While at PEOPLE, Goldblatt provided editorial oversight to all brand extensions, ran the magazine’s front-of-book sections, and managed staffing, budgets, and publishing/editorial collaborations.
A 20-year veteran of Time Inc., Henry Goldblatt began his career as a reporter at Fortune where he wrote about the media business and ran the magazine’s news coverage. In 2002 he moved to EW and was instrumental in integrating the brand’s print and digital editorial operations. He played a key role in launching EW’s Must List app, its tablet edition, and the EW Radio channel on SiriusXM. He also worked closely with the advertising and marketing teams to bring business and editorial priorities into alignment. Additionally, Goldblatt created and wrote EW’s popular and witty infographic, The Bullseye.
Goldblatt earned a B.A. from the University of Michigan and a Master’s degree in Journalism from Northwestern University. Goldblatt was named one of Columbia Journalism Review’s “Ten Young Editors to Watch” and won a New England Press Association award for articles on AIDS awareness. He currently resides in New York City.
Ellie Duque was named Publisher of Entertainment Weekly in May 2015. As Brand Sales Director, Duque oversees advertising sales, marketing, business development, promotion, and circulation on all platforms for the brand’s weekly magazine and digital offerings. Duque has a stellar reputation in the entertainment media industry, and brings solid relationships, keen instincts and business acumen, strategic thinking, and passion to her role. As the first-ever EW Publisher to be based in Los Angeles, Duque will further cement the brand’s relationships with key entertainment partners and elevate EW’s overall presence in the Hollywood community.
Duque previously served as Western Advertising Director of PEOPLE and EW, where she oversaw more than $80 million of revenue across print and digital. Duque built exclusive sales and consumer marketing partnerships across entertainment, automotive, travel and packaged goods categories. She led a team of twenty sales people and digital planners, and developed and executed the first print/digital integrated sales structure for PEOPLE. In addition, Duque was also responsible for selling high-level sponsorships for multi-platform programs such the FOX digital upfront and the Toyota Sponsored launch of PEOPLE.com’s daily live talk show, People NOW! in September 2014. Duque was instrumental in securing the pivotal deal to bring Toyota back as the sponsor for the series’ second season.
An eighteen year veteran of Time Inc., Duque began her career at Fortune where she served as Associate Manager, and was a member of the original launch team of FSB: Fortune Small Business. During her tenure, she worked primarily on technology and automotive accounts including Apple and Toyota/Lexus. Duque received a Bachelor of Arts degree in Communications from California State University, Long Beach and resides in Woodland Hills, CA with her husband and two daughters.
Created 10/06/15. Effective: Issue #1397-8, Issue Date: 1/8–1/15/16, On Sale: 12/29/15
Circulation includes the print and digital editions of the Magazine. Qualified full-run advertisements will run in both editions.
See MAGAZINE ADVERTISING TERMS AND CONDITIONS for additional information including opt-out and upgrade options.
For advertising inquiries, contact Lana LoRusso, VP/Associate Publisher Sales at Lana.LoRusso@ew.com
1) All Web Offset. Entertainment Weekly subscribes to the SWOP (Specifications for Web Offset Publications) standards. For complete mechanical requirements, visit our Web site at direct2time.com.
2) File Submission. All files must be submitted via the Ad Portal. For instructions on how to register and download the client application, please visit our website at direct2time.com. Preferred digital file format is PDF/X1a. No application files such as QuarkXPress documents will be accepted. All digital files must conform to SWOP specifications.
Desktop File Format
Desktop applications (InDesign and others) must be saved as PostScript (Print to File) and converted to PDF/X1a. The DDAP PPD and DDAP Distiller settings must be used when creating PostScript and PDF files. These may be downloaded from our Web site at direct2time.com. We accept DPF/X1a files as well.
Only one ad per file. All of the high-resolution images and fonts must be included when the PostScript file is saved. Use only Type 1 fonts—No True Type fonts or font substitutions are allowed. Do not apply style attributes to fonts. Images must be SWOP (CMYK or Grayscale, no RGB colors and no spot colors accepted) TIFF or EPS format (no JPEG or JPEG filter) between 200 and 400 dpi. Do not embed ICC Profiles within files. Total area density should not exceed SWOP standard 300% TAC. Do not nest EPS files within other EPS files. All required image trapping must be included in the file. The file must be right-reading, portrait mode, 100% size, no rotations. In addition, please call or send test files when updating software.
3) Proofing. Entertainment Weekly Magazine is 100% Virtual Proofing at all of our printing plants.
If you own a Virtual Proofing System:
Virtual proofing, also known as monitor based softproof, is a process that does not require the use of hard proofs. The virtual proofing system must be a SWOP certified system and recently calibrated to the manufacturer's Application Data Sheet (ADS). We require the use of TR005 as the output profile. In addition, the type of system and profile used must be communicated in the file as part of the information slug (please refer to direct2time.com for instructions on downloading a sample slug).
For a complete list of SWOP certified ritual proofing systems, please visit www.swop.org.
If you DO NOT own a Virtual Proofing System:
If you opt to use a hard proofing system, please calibrate your hard proofing device to TR005. The use of hard proofs is for internal approvals only. We no longer require hard proofs.
Type Reproduction
Fine lettering (thin lines, serifs) should be restricted to one (1) color. Reverse lettering: Dominant color should be used for shape of letters with subordinate colors spread slightly to reduce register problems.
Surprinting:
When type is to be surprinted, the background should be no heavier than 30% in any color, and no more than 90% in all four colors.
4) Trim Size is 7 7/8" x 10 1/2".
5) Unit Sizes Available
6) Live matter intended to print must be positioned in accordance with the live/safety spec of the ad, for both full and partial page ads. Live area is 1/4" from top and bottom and 3/8" on either side (based on trim size).
Spreads and half horizontal units: Type crossing the gutter should be positioned 1/16" from center fold on each page to provide 1/8" total separation. Safety for live area is 1/4" from top and bottom. Safety for face sides is 3/8". Safety dimensions are noted above. Engraver must keep all crop and register marks 1/2" outside the trim of the magazine for full-page and spread ads.
7) General Information. Entertainment Weekly assumes no responsibility for advertising materials submitted other than as expressly agreed in writing and, in the absence of disposition instructions, such materials will be discarded four months after issue date.
Queries concerning printed reproduction should be submitted within three weeks of issue date.
Please call EW Production for all questions and material extensions:
Technical questions on file format, specs and ad portal, contact:
Shreyas Prasad
Shreyas.Prasad@timeinc.com
212-522-6704
Supplied Unit Specifications, contact:
Gabriella Curcio
Gabriella.Curcio@timeinc.com
212-522-2609
Tasha Childs
Tasha.Childs@timeinc.com
212-522-2945
For additional information, including tablet specs, please go to our website at direct2time.com
For digital advertising rates, contact Lana LoRusso, VP/Associate Publisher Sales, at Lana.LoRusso@ew.com, or your sales representative.
CLICK for digital advertising specs
For advertising inquiries, contact Lana LoRusso, VP/Associate Publisher Sales, at Lana.LoRusso@ew.com
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